The majority of nurses have the skills to talk about almost anything with patients and family members – from intimate conversations about body functioning to feelings about facing death to chatting with someone about their shared love of bicycling.
But talking to a health reporter about their nursing expertise is something that many nurses have shied away from. And before recent times, many journalists didn’t consider calling on their expertise for a story. But that’s changing. All for the good of the public.
CHMP’s is working to make nurses nationally media ready through our program, Nurse Messenger, part of our Media & Leadership Training for Health Professionals. Nurse Messenger media training provides nurses the tools, skills, and confidence necessary to participate in the media’s coverage of health issues, and to reach the public with their messages.
Diana Mason and I just returned from Columbia, South Carolina, where we co-led a one-day intensive workshop for nurse leaders of the South Carolina One Voice One Plan Action Future of Nursing Action Coalition (SC OVOP). SC OVOP is working with nurses and organizational leaders across the state to ensure the implementation of the recommendations of the 2010 landmark Institute of Medicine (IOM) report, The Future of Nursing: Leading Change, Advancing Health.
This group of distinguished nurse leaders, all with prior media experience, took it to the next level. They polished those media skills and worked seamlessly together to create strong messages to advance nursing in South Carolina. They targeted key issues on education, scope of practice and leadership.
They were just awesome.
Reporters in South Carolina reading this – contact them (and they’ll be pitching you soon) for interviews on the latest issues on health care for the citizens of you state.
Nationally, we are creating a corps of nurses trained and ready to engage the media in health-care issues so their voices are heard and to better reach the pubic to advance conversations about health and health policy.